hyperfocus.tech

The operations layer behind
creator commerce

Manage more brands.
Automate the workflows behind creators, samples, fees, inventory, compliance, campaigns, and margin.

Get Early Access

How it works

From connection to a working creator commerce system in 24 hours

01

Plug in your accounts

TikTok Shop, TikTok Ads, Amazon, Shopify. 5 minutes. Data starts pulling immediately.

02

Set your rules

Your margins. Your SPS floor. Your ad kill threshold. You set the guardrails and approval thresholds. The system runs the rest.

03

It runs

Fee reconciliation. Ghost detection. SPS monitoring. The operating layer runs across every workflow, 24/7. Your team stops digging through Seller Center.

04

Results before coffee

6am — brief is ready. Hidden fees caught. Ghosts blacklisted. SPS secured. You have the answers before the client even asks.

Fee leakage found. Margin already updated.

FINANCE WORKFLOW

Yesterday's settlement: $48,000 across 1,200 orders. Referral, Smart Promo, FBT, affiliate — 11 fee types stacked on every sale. The system reconciled the payout in 4 minutes. Caught a 2.5% referral overcharge on beauty products — $1,200/month overpayment. Classified as billing error. Dispute filed before finance opened the sheet.

fee-leakage-found.-margin-already-updated.
[10:42:01] Reconciling payout #4812...
[10:42:02] 11 fee types parsed across 1,200 orders
[10:42:03] ⚠ ANOMALY: Referral 8.5% (expected 6.0%)
[10:42:03] Z-score: 3.4 → CRITICAL
[10:42:04] Overcharge: $1,200/mo
[10:42:05] ✓ Classified: BILLING_ERROR
[10:42:05] ✓ Dispute filed with TikTok

Ghosting detected. Follow-ups already moving.

CREATOR WORKFLOW

1,200 samples out. 420 never posted. That's $6,300 in product and $1.96M in lost GMV potential. The workflow pinged creators on Day 5, escalated on Day 8, and queued return requests on Day 15. Two repeat ghosts blacklisted across every brand. Post-back rate bumped from 0.6x to 0.9x in three weeks.

ghosting-detected.-follow-ups-already-moving.
[08:15:01] Scanning 600 sample shipments...
[08:15:03] ⚠ 210 creators: no post after 7-day window
[08:15:04] Ghost rate: 35% (L0: 55%, L3+: 12%)
[08:15:05] Wasted: $3,150 product + $982K GMV potential
[08:15:06] → Day 5 reminders sent: 48 creators
[08:15:07] → Day 15 return requests: 12 creators
[08:15:08] ✓ 2 repeat ghosts blacklisted across all brands

Stockouts and listing risk surfaced before they hurt.

SHOP WORKFLOW

LDR hit 3.8%. One bad weekend away from a 4% reserve withholding. 15 orders at-risk for late dispatch. Vitamin C Serum down to 8 days of supply against a 4-week lead time. The workflow drafted the PO automatically. Miscategorized listing caught and corrected before TikTok froze it.

stockouts-and-listing-risk-surfaced-before-they-hurt.
[09:00:01] Shop health scan...
[09:00:02] ⚠ LDR: 3.8% (threshold: 4.0%)
[09:00:02] 15 orders at risk of late dispatch
[09:00:03] ⚠ SKU VitaC Serum: 8 days supply left
[09:00:03] Lead time: 28 days. Reorder NOW.
[09:00:04] → PO #207 drafted (1,000 units)
[09:00:05] ✓ Listing fix: miscategorized SKU corrected

SPS drops predicted before the shop gets restricted.

COMPLIANCE WORKFLOW

SPS at 3.6 and dropping. Four weeks from crossing 3.5 — that kills samples, affiliate access, and Smart Promos. The workflow traced the bleed to a 5.2% LDR and triggered the escalation rule. Ads paused automatically to choke order volume while fulfillment caught up. SPS stabilized at 3.7. Shop saved.

sps-drops-predicted-before-the-shop-gets-restricted.
[06:00:01] SPS monitoring (every 4h)...
[06:00:02] ⚠ SPS: 3.6 → trending -0.15/mo
[06:00:02] Predicted: crosses 3.5 in 4 weeks
[06:00:03] Below 3.5: samples OFF, affiliates OFF
[06:00:04] Root cause: LDR at 5.2%
[06:00:05] → Escalation triggered: ads paused
[06:00:06] ✓ SPS stabilized: 3.7

Creative fatigue caught before CTR tanks.

CREATIVE WORKFLOW

CTR dropped 35% this week. Frequency hit 5.2. The workflow ran the diagnostic and ruled out seasonality. Diagnosis: Hook #2 fatigued after 9 days. The body still converts at 2.1% CVR — keep it. Three fresh hooks queued. Next refresh in 7 days. Zero manual digging.

creative-fatigue-caught-before-ctr-tanks.
[11:30:01] Creative performance scan...
[11:30:02] ⚠ Hero ad: CTR -35% over 7 days
[11:30:02] Frequency: 5.2 (threshold: 3.5)
[11:30:03] 5-factor diagnostic: CREATIVE FATIGUE
[11:30:04] Hook #2 fatigued (day 9 of avg 7-10)
[11:30:04] Body CVR: 2.1% → KEEP
[11:30:05] ✓ 3 new hooks queued (Question + Social Proof)

Real ROAS — not what TikTok tells you.

CAMPAIGN WORKFLOW

GMV Max dashboard says 8.2x ROAS on $2,000/day. After the ÷2.5 attribution correction: true ROAS is 3.3x. Ad group #4 burned $400 in 48 hours with zero conversions — killed. Winning ad group scaled +20% from $800 to $960/day. Next adjustment in 48 hours. Budget split: 60% proven, 30% tests, 10% experimental.

real-roas-—-not-what-tiktok-tells-you.
[10:00:01] Daily ad optimization...
[10:00:02] GMV Max reported: 8.2x ROAS
[10:00:02] ÷2.5 correction: TRUE ROAS = 3.3x
[10:00:03] ⚠ Ad group #4: $400 spent, 0 conversions
[10:00:03] → KILLED
[10:00:04] → Ad group #2 (4.1x ROAS): +20% to $960/day
[10:00:05] ✓ Next adjustment in 48h

Revenue anomalies caught before clients ask.

GROWTH WORKFLOW

Brand GMV down 18% while the category grew 5%. The workflow found the leak: top 3 creators went silent, and ad ROAS tanked from 3.2x to 1.8x. Creative fatigue. Creator follow-ups queued. Creative audit started. Margin drift surfaced. Added to the weekly client report. Fixed before the client asked.

revenue-anomalies-caught-before-clients-ask.
[07:30:01] Anomaly detection scan...
[07:30:02] ⚠ Brand GMV: -18% vs category +5%
[07:30:03] Root cause #1: top 3 creators — 0 content
[07:30:03] Root cause #2: ROAS 3.2x → 1.8x (fatigue)
[07:30:04] → Creator follow-ups queued (3 creators)
[07:30:04] → Creative audit started
[07:30:05] ✓ Added to weekly client report
For Agencies

One morning brief across the whole portfolio.

PORTFOLIO WORKFLOW

7:01 AM, 10 brands. Brand C: SPS 3.4, samples disabled. Brand G: negative balance -$380, promotions blocked. One cross-brand opportunity: @fashionista_lisa drove $28K GMV for Brand A — same audience as Brand D. Agency revenue yesterday: $4,200 in TAP commissions. Brief sent to Slack before the first meeting.

one-morning-brief-across-the-whole-portfolio.
[07:01:00] Compiling morning brief...
[07:01:01] 10 brands | GMV yesterday: $42,180
[07:01:02] ⚠ Brand C: SPS 3.4 — samples DISABLED
[07:01:02] ⚠ Brand G: balance -$380 — promos BLOCKED
[07:01:03] ★ @fashionista_lisa: $28K GMV (Brand A)
[07:01:03] → Recommend for Brand D (same audience)
[07:01:04] ✓ Brief sent to #agency-ops Slack

Competitor moves tracked while you sleep.

MARKET WORKFLOW

6 AM scan. Your skincare category trending +18% this week. Top viral hook format: Problem Reveal, 4.8% CTR across your niche. Two unmatched L3 creators found with zero brand deals — fit your serum line. Your best-performing SKU is underpriced vs category average. Alert queued.

competitor-moves-tracked-while-you-sleep.
[06:00:01] Daily category scan...
[06:00:02] Skincare category: +18% GMV trend this week
[06:00:03] Your top SKU: $45 — below category avg $52
[06:00:04] Top hook: Problem Reveal (4.8% CTR, 2.4% CVR)
[06:00:05] ★ 2 unmatched L3 creators found (0 brand deals)
[06:00:05] ✓ Alert sent to team

The math

5.7x
Brands per manager
3 → 20 without new hires
-83%
Manual work per brand
13h → 2.25h per week
$12K+
Leaked margin recovered
Per brand, every month
80,000
Operational checks running 24/7
Human team hits a wall at 500

Your data. Protected.

SOC 2 Type II. OAuth 2.0. Your credentials stay with you.

256-bit AES encryption

256-bit AES at rest. TLS 1.3 in transit. Same as your bank.

SOC 2 Type II on Google Cloud

Built on Google Cloud. Enterprise-grade infrastructure. No corners cut.

OAuth 2.0 authentication

We never see or store your platform passwords.

Team permissions

Your media buyer doesn't need to see your margins. Lock it down.

Learn more about security