hyperfocus.tech

9 agents.
Your full ops team

Each one runs a piece of your operations.
Fees. Creators. Inventory. Ads. Compliance. Every day.

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Settlement Analyst

Every fee, every payout

Yesterday's settlement: $48,000 across 1,200 orders. Referral, Smart Promo, FBT, affiliate — 11 fee types stacked on every sale. Settlement Analyst reconciled the payout in 4 minutes. Found a 2.5% referral overcharge on beauty products — $1,200/month overpayment. Classified as billing error. Dispute filed.

settlement-analyst
[10:42:01] Reconciling payout #4812...
[10:42:02] 11 fee types parsed across 1,200 orders
[10:42:03] ⚠ ANOMALY: Referral 8.5% (expected 6.0%)
[10:42:03] Z-score: 3.4 → CRITICAL
[10:42:04] Overcharge: $1,200/mo
[10:42:05] ✓ Classified: BILLING_ERROR
[10:42:05] ✓ Dispute filed with TikTok

Creator Manager

Samples, ghosts, creator ROI

600 samples shipped this month. 210 creators never posted — that's $3,150 in wasted product and $982K in lost GMV potential. Creator Manager sent soft reminders on Day 5, firm follow-ups on Day 8, return requests on Day 15. Two repeat ghosts blacklisted across all 10 brands. Post-back rate recovered from 0.6x to 0.9x in three weeks.

creator-manager
[08:15:01] Scanning 600 sample shipments...
[08:15:03] ⚠ 210 creators: no post after 7-day window
[08:15:04] Ghost rate: 35% (L0: 55%, L3+: 12%)
[08:15:05] Wasted: $3,150 product + $982K GMV potential
[08:15:06] → Day 5 reminders sent: 48 creators
[08:15:07] → Day 15 return requests: 12 creators
[08:15:08] ✓ 2 repeat ghosts blacklisted (all 10 brands)

Shop Manager

Listings, inventory, shop health

LDR hit 3.8% — one bad weekend away from the 4% threshold that triggers reserve withholding. 15 orders flagged as at-risk for late dispatch. Meanwhile, Vitamin C Serum down to 8 days of supply with a 4-week lead time. Shop Manager drafted the PO and caught a miscategorized listing before it froze.

shop-manager
[09:00:01] Shop health scan...
[09:00:02] ⚠ LDR: 3.8% (threshold: 4.0%)
[09:00:02] 15 orders at risk of late dispatch
[09:00:03] ⚠ SKU VitaC Serum: 8 days supply left
[09:00:03] Lead time: 28 days. Reorder NOW.
[09:00:04] → PO #207 drafted (1,000 units)
[09:00:05] ✓ Listing fix: miscategorized SKU corrected

Compliance Officer

SPS, returns, policy changes

SPS at 3.6, trending down. At this rate, it crosses 3.5 in four weeks — that kills samples, affiliate access, and Smart Promo eligibility. Below 3.0, all collaborations terminated. Compliance Officer traced it to LDR at 5.2%, triggered the escalation chain. Campaign Agent paused ads to reduce order volume while fulfillment caught up. SPS stabilized at 3.7.

compliance-officer
[06:00:01] SPS monitoring (every 4h)...
[06:00:02] ⚠ SPS: 3.6 → trending -0.15/mo
[06:00:02] Predicted: crosses 3.5 in 4 weeks
[06:00:03] Below 3.5: samples OFF, affiliates OFF
[06:00:04] Root cause: LDR at 5.2%
[06:00:05] → Chain 4 triggered: Campaign Agent pausing ads
[06:00:06] ✓ SPS stabilized: 3.7

Creative Strategist

Video performance, hook ranking

CTR dropped 35% in seven days. Frequency at 5.2. Creative Strategist ran the 5-factor diagnostic — ruled out seasonality and audience drift. Diagnosis: Hook #2 fatigued after 9 days. The product demo still converts at 2.1% CVR, so keep the body. Three new hooks queued from Question and Social Proof formats. Next refresh in 7 days.

creative-strategist
[11:30:01] Creative performance scan...
[11:30:02] ⚠ Hero ad: CTR -35% over 7 days
[11:30:02] Frequency: 5.2 (threshold: 3.5)
[11:30:03] 5-factor diagnostic: CREATIVE FATIGUE
[11:30:04] Hook #2 fatigued (day 9 of avg 7-10)
[11:30:04] Body CVR: 2.1% → KEEP
[11:30:05] ✓ 3 new hooks queued (Question + Social Proof)

Media Buyer

Ad spend, ROAS, kill decisions

GMV Max dashboard says 8.2x ROAS on $2,000/day. After the ÷2.5 attribution correction: actual ROAS is 3.3x. Ad group #4 burned $400 in 48 hours with zero conversions — killed. Winning ad group scaled +20% from $800 to $960/day. Next adjustment in 48 hours. Budget split: 60% proven, 30% tests, 10% experimental.

media-buyer
[10:00:01] Daily ad optimization...
[10:00:02] GMV Max reported: 8.2x ROAS
[10:00:02] ÷2.5 correction: TRUE ROAS = 3.3x
[10:00:03] ⚠ Ad group #4: $400 spent, 0 conversions
[10:00:03] → KILLED
[10:00:04] → Ad group #2 (4.1x ROAS): +20% to $960/day
[10:00:05] ✓ Next adjustment in 48h

Growth Analyst

Revenue anomalies, churn risk

Brand GMV dropped 18% while the category grew 5%. Growth Analyst traced it: top 3 creators went silent this week, and ad ROAS dropped from 3.2x to 1.8x — creative fatigue. Creator Manager pinged the creators. Creative Strategist started the audit. Portfolio Manager added it to the weekly client report.

growth-analyst
[07:30:01] Anomaly detection scan...
[07:30:02] ⚠ Brand GMV: -18% vs category +5%
[07:30:03] Root cause #1: top 3 creators — 0 content
[07:30:03] Root cause #2: ROAS 3.2x → 1.8x (fatigue)
[07:30:04] → Creator Manager: follow up with 3 creators
[07:30:04] → Creative Strategist: audit ad creatives
[07:30:05] ✓ Added to weekly client report
For Agencies

Portfolio Manager

Morning brief, all brands

7:01 AM, 10 brands. Brand C: SPS 3.4, samples disabled. Brand G: negative balance -$380, promotions blocked. One cross-brand opportunity: @fashionista_lisa drove $28K GMV for Brand A — same audience as Brand D. Agency revenue yesterday: $4,200 in TAP commissions. Brief sent to Slack before the first meeting.

portfolio-manager
[07:01:00] Compiling morning brief...
[07:01:01] 10 brands | GMV yesterday: $42,180
[07:01:02] ⚠ Brand C: SPS 3.4 — samples DISABLED
[07:01:02] ⚠ Brand G: balance -$380 — promos BLOCKED
[07:01:03] ★ @fashionista_lisa: $28K GMV (Brand A)
[07:01:03] → Recommend for Brand D (same audience)
[07:01:04] ✓ Brief sent to #agency-ops Slack

Market Analyst

Trends, categories, new creators

6 AM scan. Your skincare category trending +18% this week. Top viral hook format: Problem Reveal, 4.8% CTR across your niche. Two unmatched L3 creators found with zero brand deals — perfect fit for your serum line. Your best-performing SKU is underpriced vs category average. Alert sent.

market-analyst
[06:00:01] Daily category scan...
[06:00:02] Skincare category: +18% GMV trend this week
[06:00:03] Your top SKU: $45 — below category avg $52
[06:00:04] Top hook: Problem Reveal (4.8% CTR, 2.4% CVR)
[06:00:05] ★ 2 unmatched L3 creators found (0 brand deals)
[06:00:05] ✓ Alert sent to team

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