# hyperfocus.tech > Hyperfocus is an AI-powered short-form video analysis platform for brands in social commerce. It reads competitor and category video at scale -- 200+ parameters per video -- and turns patterns into the next scenarios to run. First 360 video intelligence platform. Brand category analysis, competitors overview, and scenario generation. The guides below are educational resources, not the product. ## Product - [Home](https://hyperfocus.tech/): First 360 video intelligence platform - [About](https://hyperfocus.tech/about): Team behind Hyperfocus - [Manifesto](https://hyperfocus.tech/manifesto): Why we built this - [Full documentation](https://hyperfocus.tech/llms-full.md): Product context and full guide texts ## Guides - [TikTok Shop Fee Calculator 2026: See Your Real Margin Per Order](https://hyperfocus.tech/resources/tiktok-shop-fee-calculator): Interactive calculator -- price, COGS, affiliate rate, every TikTok fee, true net profit - [What Is GMV? TikTok Shop GMV and GMV Max Explained (2026)](https://hyperfocus.tech/resources/what-is-gmv-tiktok-shop): GMV vs revenue, how TikTok calculates GMV, GMV Max, ROAS inflation - [TikTok Shop Fee Structure Explained: The True Cost of Selling in 2026](https://hyperfocus.tech/resources/tiktok-shop-fees-explained): All 11 fee types, settlement tiers, per-order P&L - [TikTok Shop vs Amazon FBA: A Complete Fee Comparison for 2026](https://hyperfocus.tech/resources/tiktok-shop-vs-amazon-fees): 11 TikTok fees vs Amazon 47+ on a $30 product - [TikTok Shop Returns and Disputes: The Real Cost Nobody Talks About](https://hyperfocus.tech/resources/tiktok-shop-returns-disputes): Why a $50 return costs $65.70, dispute strategy, margin protection - [Fulfilled by TikTok (FBT): When It Saves Money and When It Doesn't](https://hyperfocus.tech/resources/tiktok-shop-fbt-guide): FBT unit economics, storage, when self-fulfillment wins - [How to Calculate True Creator ROI on TikTok Shop (Including Sample Costs)](https://hyperfocus.tech/resources/tiktok-shop-creator-roi): Full cost formula -- commissions, samples, ghosts, fatigue - [How to Build a TikTok Shop Creator Outreach Machine (1000 Invites/Day)](https://hyperfocus.tech/resources/tiktok-shop-creator-outreach): 5-phase flywheel, 1,000 invites/day math - [TikTok Shop Spark Ads: How to Turn Creator Content Into Paid Winners](https://hyperfocus.tech/resources/tiktok-shop-spark-ads-strategy): Authorization codes, budget, incremental lift - [GMV Max ROAS: Why TikTok Inflates Your Ad Numbers and How to Fix It](https://hyperfocus.tech/resources/tiktok-shop-gmv-max-roas): Organic attribution, true incremental ROAS - [TikTok Shop Launch Playbook: Your First 90 Days](https://hyperfocus.tech/resources/tiktok-shop-launch-playbook): Registration, creators, commissions, GMV Max, metrics - [TikTok Shop SPS Score: What It Is and How to Improve It](https://hyperfocus.tech/resources/tiktok-shop-sps-guide): Settlement tiers, cash flow, recovery checklist - [TikTok Shop Account Health: What Gets You Suspended and How to Fix It](https://hyperfocus.tech/resources/tiktok-shop-account-health): Violations, penalty tiers, appeals - [E-Commerce Operations Automation: What to Automate First in 2026](https://hyperfocus.tech/resources/ecommerce-ops-automation): Which ops tasks to automate first - [NIST AI RMF for E-Commerce AI Agents: Why We Implemented It](https://hyperfocus.tech/resources/nist-ai-rmf-ecommerce-agents): How we govern agents that take financial actions ## Legal - [Privacy Policy](https://hyperfocus.tech/privacy): How we collect, use, and protect data - [Terms of Service](https://hyperfocus.tech/terms): Rules for using hyperfocus.tech