The Cost of "We're Managing"
Nobody opens the settlement report. Creators ghost with samples. SPS drops and you find out last.
What's it actually costing you?
FEES NOBODY CHECKS
11 fee types stacked on every order. Referral, Smart Promo, FBT, affiliate, payment processing.
A 2.5% referral overcharge on $48K/month = $1,200 gone.
Running for months before anyone opens the report.
CREATORS WHO GHOSTED
- 600 samples shipped. 35% ghost rate = 210 creators never posted
- Direct waste: $3,150/month in product
- Lost GMV: $4,680 potential per creator
- Post-back rate dropped from 1.4x (2024) to 0.8x (2025) — nobody adjusted the vetting criteria
SPS DROPPED. YOU FOUND OUT LAST.
- SPS below 3.5 = samples disabled, affiliate access gone, Smart Promo lost
- Below 3.0 = ALL collaborations terminated
- AHR hits 0 = permanent deactivation, no appeal
- 12 violation points = account freeze. 48 = permanent shutdown.
ADS BURNING ON FAKE ROAS
GMV Max dashboard: 8.2x ROAS.
After attribution correction ÷2.5: 3.3x actual.
Ad group #4 spent $400 with zero conversions. Still running.
Creative fatigued 9 days ago. Nobody checked.