Julia Krylova
Head of Operations, Hyperfocus
Julia leads operations at Hyperfocus, focusing on how agencies manage multi-brand TikTok Shop portfolios. She works directly with sellers and agencies to identify operational bottlenecks — from fulfillment routing to creator commission structures.
Her writing on hyperfocus.tech covers the practical side of TikTok Shop: FBT economics, Spark Ads ROI, SPS score management, creator outreach at scale, and the fee structures that determine whether a product is profitable or not.